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Terra Moda prevents the banks from taking over Eco Moda, because Terra Moda forecloses on Eco Modo before the other creditors. The business plan sets up a legal company named Terra Moda, legally owned by Betty. Out of loyalty, and love, to Armando, she helps him launch a new business in her name, which can lend money to Eco Modo and then put an embargo on the company to prevent its creditors from foreclosing it and seizing it if Eco Modo fails. The third is the stabilization of Eco Moda under Betty's presidency ending with the marriage of Betty and Armando with the birth of their baby.Īlong the way, Eco Moda falls from Armando's incompetent schemes that cause the company to lose millions of dollars, therefore putting the company into financial ruin. the degradation of disgraced Armando back in Bogotá, while Betty undergoes a transformation from ugly to beautiful. The second is a slow short movement with much time spent showing parades and the like in Cartagena counterpoised vs. The first is sonata-allegro, acted out with very fast velocity: the two themes being 1) the irrational idiocy of Armando vs the calm rationality of Betty while she fantasizes romance with Armando in her mind. The structure is much like a classical symphony in three movements.
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The story has three movements: 1) Armando's foolish destruction of Eco Moda, 2) Betty's flight from the disgrace and her vacation in Cartagena where she is transformed to a beauty, and 3) Betty returned to Eco Moda, installed as new president. Because Betty, his secretary (and economics wizard), is enamored with him, she helps Armando deceive the board of directors as he loses money and brings the company to ruin. But his scheme is doomed for his faulty mathematics. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a clothing manufacturing company. Taking place principally in Bogotá, Colombia, Betty La Fea is essentially a Cinderella comedy about the rise of poor, ugly Betty Pinzón and the fall of rich, handsome Armando Mendoza.